Localization in the Indian Marketplace

India is one of the fastest growing economies in the world. With close to 530 MN internet users, India has the world’s second largest internet user base. 80% of the local language monetizable users of India use Facebook in English driven by a negative perception of content quality. Therefore, it becomes essential for a small business competing in the Indian digital marketplace to localize content in Indian languages based on consumer needs.

The massive Indian target audience prefers to consume content in their native language and there is a huge need for website and document translation services. Localization (also referred to as “l10n”) is the process of adapting a product or content to a specific locale or market. Translation is only one of several elements of the localization process. The aim of localization is to give a product the look and feel of having been created specifically for a target market, no matter their language, culture, or location.

The first step of the localization process is the translation of content into the language suitable for the target audience. MoxVeda helps in this step of the process by providing its Neural Machine Translation Service in 11 Indian languages. MoxVeda is a Do It Yourself website localization tool, which has made website translation a simple process. Using the best in class Neural Machine Translation, it translates your website instantly in four easy steps: Create your account on MoxVeda website and choose from among our many flexible plans. Choose the content you want to localize using our interactive dashboard offering complete control over the process. Preview the localized website generated instantaneously, to review the translated content. Publish the website to make it available in multiple languages to the users.