Archive

What are the benefits of investing in a professional translation management software like SDL Trados Studio or MemoQ for small-scale translations?

A good Translation Management System (TMS) can help significantly increase the productivity of a translator, can help reduce the cost of translation, and can help improve the quality of translation. Time, cost, and quality are the 3 most important aspects for any translation project. Many TMS are available in the

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Banking for All – Critical for India’s Growth

India’s economic rise has been remarkable in recent years, with a projected annual growth of over 7%. There are many factors at play in this unprecedented success, but one of the most overlooked is the lack of access to banking for a large section of the population. The Future of

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The Need Of Chatbot Localization In Indian Languages

With the world quickly adapting to technological advances, it is now more crucial than ever for businesses to offer the best customer experiences to hold their competitive edge in the market. Supporting customers in the language and dialect of their choice is indispensable for this, which comes true through chatbots

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Driving Global Expansion Through Multilingual Transformation

As companies seek to reach a global audience, it is important to remember that a substantial percentage of them do not speak English and search for content in their local languages. Delivering your content in the languages you want to hit can provide better gains than just increased international traffic. 

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Digital Transformation Is Incomplete Until It Is Multilingual

The role of online content in the purchasing process has a significant effect when you desire to expand your business and grow. To cater to the distinctive demands of the customers, you must strive hard. The easiest method to tackle this situation is by making your website multilingual. But is

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Languages – The Key to your Customer’s Hearts

“Localization is the most personal form of customer relationship.”                                                                 ~ Georges Simenon (Belgian Author) India is the world’s fifth-largest economy with a $2.94 trillion GDP. Erstwhile an agrarian economy, today, it prides itself in robust services and manufacturing sectors. These segments have generated massive business opportunities, attracting global brands

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Growth of Microfinance in Rural Markets

Microfinance began in the early 1980s to support low-income people with limited access to traditional banking services. Lack of institutional and technical framework curbed the growth of microfinance. For the time being, however, there are many significant changes in the operation of microfinance industries with revolutionary digital transformations. Recent times,

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Growth of eCommerce in Semi-Urban and Rural India

The rural Indian and semi-urban market is like an unexplored territory that e-commerce businesses are trying to explore. This market carries an unseen potential that can benefit the e-commerce sector to a great extent. With robust marketing strategies, we can see some significant changes in the rural and semi-urban sectors.

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Growth of Consumption in Rural Markets

850 million people live in the Indian hinterlands. The rural Indian economy contributes more than 50% to the Indian GDP. When Coronavirus made landfall in India, it triggered a massive migration of workers returning to their villages. Agriculture emerged as a social safety net for the Indian economy. A good

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