72.4% of consumers are more likely to buy a product with information in their own language.
In India, 90% of internet users prefer to use local language to search & do tasks online
72.1% of consumers spend most of their time on websites in their own language

According to the State of Indian e-commerce report Q1-2023, Indian e-commerce businesses are focusing more on an omnichannel sales approach to provide a unified experience to their customers. Some of the key factors that will drive omnichannel e- commerce growth in India are increasing consumer expenditure, the rise in disposable income, and increased rural consumption. According to experts, personalization would be a key aspect in deciding the success of an e-commerce business in the future. The latest report by the global marketing company Epsilon states that 80% of customers are likely to buy when they are offered a personalized experience while online shopping. In an era where vernacular users from rural and urban areas are increasingly using e-commerce platforms, earning their loyalty, and trust, and making them feel valuable are important traits that e-retailers should exhibit.

Whatever be your localization need, we have a solution for you!

Clients

COMMON PROBLEMS FACED BY E-COMMERCE BRANDS

High volume of content (means high cost+time)

One of the main challenges faced in the localization of e-commerce assets is handling large volumes of data. The e-commerce websites and applications contain a large number of product names and descriptions and new names are added to the list every day. Based on the target markets, online businesses also devise multiple marketing campaigns like festival sales every month. The bottom line is that new content is added to the e-commerce assets every time and localizing the same can be a costly and time-consuming effort.-

Frequent changes in website/ app

The e-commerce landscape is constantly evolving due to the latest technologies and consumers’ preference for smart devices. E-commerce applications and websites undergo various technical updates on a frequent basis to keep up with the progressing demands of the online business markets. It is quite challenging for the localized versions of the e-commerce assets to stay in sync and not be impaired by technical updates.

Data Security & Scalability

An e-commerce transaction involves a lot of data/ information that should be processed in a secure manner. Any form of cyber or data security breach in the e-commerce asset can adversely affect the retailers’ day-to-day operations and the business continuity of the company. Therefore any technology used for E-Commerce localization should be secured and scalable based on the growth of the business.

High volume of content (means high cost+time)

One of the main challenges faced in the localization of ecommerce assets is handling large volumes of data. The ecommerce websites and applications contain a large number of product names and descriptions and new names are added to the list every day. Based on the target markets, online businesses also devise multiple marketing campaigns like festival sales every month. The bottom line is that new content is added to the e-commerce assets every time and localizing the same can be a costly and time-consuming effort.

Frequent changes in website/ app

Data Security & Scalability

An e-commerce transaction involves a lot of data/ information that should be processed in a secure manner. Any form of cyber or data security breach in the e-commerce asset can adversely affect the retailers’ day-to-day operations and the business continuity of the company. Therefore any technology used for localization should be secured and scalable based on the growth of the business.

The Process9 Difference

MoxWave & MoxVeda - The Power Duo

Handles High Volume Content

It is built on the latest artificial intelligence and machine language technologies and is specifically curated for handling large volumes of data.

MoxWave can be consumed as an API by integrating with client-end infrastructure and database.

Customizable and trained on e-Commerce domain

The MoxWave API is well-trained in the e-commerce domain and can be customized based on your requirements.

Scalable architecture

MoxVeda has a scalable architecture and is available as a cloud-based as well as an on-premise solution. Using MoxVeda you can reduce your localization cost by 50% and have a faster time to market.

Translation memory for cost optimization

The translation memory of the MoxWave API attributes to optimizing the cost for E-commerce localization to a greater extent.

Cross-functional Utilization

Using this single API, you can localize all forms of content in an e-commerce asset like product names, descriptions, marketing campaigns, websites, landing pages, emails, push notifications, sms, etc.

Data Security

MoxVeda & MoxWave have passed stringent security tests, and come with bank grade security.

Periodic security audits ensure that we continue to remain robust. Data security is a priority.

No Manual Intervention

MoxVeda is designed to be smart and self sufficient. Once it is setup, it requires almost ZERO manual intervention to maintain your localized app or website.
It automatically detects and manages changes in content and design and smartly implements the changes in the language websites.

Synchronization between English & Language

A key design principle of MoxVeda’s designed is synchronization. Hence it is able to give a 100% guarantee for maintaining synchronization of content and design between your English & language pages. Your users will get the same experience of your brand, irrespective of their language.

Looking to localise your eCommerce assets? Let’s talk!

Looking to localise your E-Commerce assets? Lets talk!

Blogs

What is e-commerce localization? Why is it important for the Indian market?

Process-9adminJanuary 17, 2023

Growth of eCommerce in Semi-Urban and Rural India

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Whatever be your localization need, we have a solution for you!

Clients

COMMON PROBLEMS FACED BY E-COMMERCE BRANDS

High volume of content (means high cost+time)

Frequent changes in website/ app

Data Security & Scalability

High volume of content (means high cost+time)

Frequent changes in website/ app

Data Security & Scalability