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Scaling Up to Add 1 Billion New Customers



Over 85% of people in India do not speak English. That adds up to 1 billion people. Whatever product or service you may be selling, you need to communicate to your customers in their language. Without localization or globalization whatever you may call it, you cannot scale up your reach beyond English-literate customers. No business can afford to ignore such a large customer base.

Unless you have planned for multilingual support in your software design, you may need to invest substantial re-engineering efforts in localizing your portal or the app. This could hamper your scaling up midway through the process. That’ll give your competition an opportunity to leave you behind. Startups need to plan for multi-lingual enabled technology right at the beginning of their journey, which ensures that they have access to a much bigger prospect base.

Process 9 helps businesses reach out to one billion customers by localizing their online and mobile properties to Indian languages. We solve 4 major challenges for our customers.

(a) Volume of content: E-commerce companies often have millions of products, service providers, and customers. We handle large volumes of content for them and make it cost-effective and scalable using our cloud-based MOX Wave API.

(b) Easy and quick localization: In many cases where software development has not taken care of multilingual enablement, localization may involve time-consuming software re-engineering. Our innovative MOX Gateway technology eliminates the need for re-engineering while quickly helping you go live in local languages.

(c) Frequent content and UI changes: Keeping the localized version in step with the original site or app can be a constant challenge for businesses. A combination of our MOX Gateway and Wave technology constantly tracks the changes and keeps the language versions updated without any effort from your developers.

(d) High translation and transliteration accuracy: Process 9 makes high-quality translations available at affordable costs using its state-of-the-art automated and machine-assisted translation technology.

Statistics show that as of June 2015, out of 269 million Internet users, 127 million were local language users, of which 81 million were located in urban India. Localization therefore is not just a strategy to reach out to semi-urban and rural users but 47% of urban users prefer to use the Internet in their native languages. In addition, the number of local language Internet users is growing much faster than English language users.

Many businesses take a shortcut of skipping localization to begin with and are happy to address a small portion of the country’s population. This strategy may not work in the coming months as the non-English speaking smartphone-carrying population is fast making their choices and forming loyalty with the businesses that are already offering local language content and UX.

Process 9 makes it easy and cost-effective to localize your online and mobile properties without requiring any change of software.