MOX Gateway, the localization platform of Process9, reached a milestone of delivering over 500 million page views last month in Indian languages such as Hindi, Marathi and Kannada.
The cloud based platform, that is currently serving multilingual versions of over 25 leading Internet and non-Internet companies in India recorded its highest ever usage in May, giving a strong testament to the rising local language user base on the Internet. The highest user traffic was received in the Entertainment & BFSI sectors, accounting for over 60% of the total traffic.
According to our COO Vidushi Kapoor,, “Within a short period, MOX Gateway has become a preferred language localization platform for the financial services industry, with leading companies subscribing to our cloud platform’s SaaS based services. Other sectors seeing traction are coming from the Healthcare, Entertainment, and Classified listing domains. We’re really encouraged to see this growth, and are looking forward to this traffic growing even further.”
With smartphones and Internet becoming more affordable, India is witnessing a surge of new users coming online. According to a report published by Google & KPMG, 9 out of 10 new Internet users coming online today are local language users. Businesses are gearing up to address this user segment by adding vernacular languages to their call centres, SMS & Whatsapp communications, mobile apps and websites.
“Process9 aims to empower 1.3 billion Indians to access information, knowledge and services in their own language. Digital India will become a reality only when every non-English speaking Indian with access to the Internet will be able to consume & create content in their own language” said Rakesh Kapoor, our CEO.
MOX Gateway is a cloud based localization platform for websites & mobile apps that supports 22 Indian languages including Hindi, Marathi, Tamil, Telugu, Kannada, Gujarati, Punjabi, Bengali, Assamese, Malayalam and Odia. Its support is being extended to include Asian languages.
“Process9 is using advanced NLP technologies to make language localization affordable, easy to use and instant, while ensuring that business-grade, high quality language content is delivered to your customers. Adoption by dozens of Banking, Financial Services and Insurance Services companies of our technology is a validation for its quality and capability.” added Kapoor.