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About Tata 1mg
Launched in 2015, Tata 1mg is India’s leading digital healthcare platform, offering a comprehensive range of health services including online pharmacy, doctor consultations, and diagnostic tests. Dedicated to making healthcare accessible and affordable, Tata 1mg ensures quality healthcare solutions from the comfort of your home.
The Need
- Localize Extensive Product Catalog: Tata 1mg required an affordable, scalable, and time-bound solution to localize its vast catalog of around 500,000+ healthcare products into the Hindi language.
- Become a Trusted Healthcare Partner: Tata 1mg aimed to become the most trusted healthcare partner for Hindi-speaking users by offering medications and other healthcare products in their preferred language.
- Ensure Seamless Localization: It was crucial to ensure ongoing and seamless localization of the platform without significant intervention from Tata 1mg’s internal team, maintaining a consistent user experience.
- Understand Complex Architecture: Tata 1mg needed a localization solution that could integrate with the complex architecture of their platform.
The Answer
To address these critical needs and further strengthen its market presence, Tata 1mg partnered with Process9 to leverage their Mox Suite of Solutions for comprehensive localization. The key actions taken were:
- Localization of the Tata 1mg website: Using MoxVeda, the platform was translated into Hindi, ensuring that a significant portion of the population could access healthcare services in their preferred language.
- Localization of health content: Using MoxWave, vital health articles, medication details, and diagnostic information were made available in Hindi to improve comprehension and accessibility.
The Impact
- User Sessions: Hindi language user sessions more than doubled within the first month of implementation, showcasing a rapid adoption rate.
- Enhanced User Experience: The improved user experience has led to higher user satisfaction and increased traffic, with significant growth in the number of repeat users.
- Future Plans: Encouraged by the positive results, Tata 1mg plans to add new sections and more languages, confident that the enhanced user experience will further multiply Indian language user traffic.
- Better Hindi Keyword Rankings: Tata 1mg achieved better SEO rankings for Hindi keywords, driving more organic traffic to the platform.
“After going live with Process 9 solution, our Hindi language user sessions more than doubled in just a month. In the next phase we’re adding new sections and more languages. We are confident that with improved user experience, Indian language user traffic will multiply”
About 100+ customers are satisfied with MoxVeda
All-in-one solution for localizing websites, mobile apps, transaction portals, customer service portals, and various digital properties from a single interface.
Seamlessly integrates with your systems, without making changes to backend databases, CMS, source code, design, or UX. It accommodates dynamic code and UI/UX changes.
Supports major development platforms and coding languages used to create websites and apps, offering flexibility and adaptability.
Process9 is India’s leading language technology company specializing in multilingual transformation of digital enterprises. Reach out today to know how we can enable 360 degree localization for all your internal and external digital communication channels.
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