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About MakeMyTrip
Since 2000, MakeMyTrip.com has empowered Indian travelers with instant bookings and diverse options. Now a one-stop-travel-shop, it dominates over 50% of India’s online travel market after merging with Ibibo Group and acquiring redBus in 2016.
The Need
- Tap into the untapped market segment of non-English speaking users of India, who are empowered by a rapid expansion of internet penetration, a growing economy and a growing travel & tourism industry
- Gain a competitive advantage over other travel eCommerce providers as well as gain market share from traditional & offline providers of travel services
- Reduce the burden of customer service agents to answer elementary customer queries that could not get addressed due to the language barrier on their website & app
The Answer
To address the significant opportunities and further strengthen its market leadership in India, MakeMytrip tied up with Process9 to leverage the Mox Suite of Solutions across their product categories. The key actions taken were:
- Localization of website & mobile app in Hindi & Tamil
- Localization of travel blogs in key Indian languages
- Localization of the bus booking flows, based on their internal analysis of user behaviour
- Localization of TV and YouTube marketing campaigns, emails campaigns focussed on specific regions and travel communities
The Impact
MakeMyTrip:
- Every quarter, 30% of transactions from new users, 70% from repeat customers.
- 40% of new user transactions from tier two and tier three cities.
- Transactions from these cities constitute about 12% of total transactions, with a growing trend.
redBus:
- Bookings expanded from 5,000 to over 7,500 unique towns.
- 36% of bookings originate from tier two and three cities.
Client Feedback:
“Process Nine has been excellent in terms of service delivery and support, and helping us launch our localized products. After using their comprehensive language solutions and services and impeccable quality assurance techniques, we are now looking forward to maximize our reach across India through localization.”
About 100+ customers are satisfied with MoxVeda
All-in-one solution for localizing websites, mobile apps, transaction portals, customer service portals, and various digital properties from a single interface.
Seamlessly integrates with your systems, without making changes to backend databases, CMS, source code, design, or UX. It accommodates dynamic code and UI/UX changes.
Supports major development platforms and coding languages used to create websites and apps, offering flexibility and adaptability.
Process9 is India’s leading language technology company specializing in multilingual transformation of digital enterprises. Reach out today to know how we can enable 360 degree localization for all your internal and external digital communication channels.
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