Skip to content
About Our Client: MakeMyTrip
Since 2000, MakeMyTrip.com has empowered Indian travelers with instant bookings and diverse options. Now a one-stop-travel-shop, it dominates over 50% of India’s online travel market after merging with Ibibo Group and acquiring redBus in 2016. Since 2000, MakeMyTrip.com has empowered Indian travelers with instant bookings and diverse travel options. After strategic mergers with Ibibo Group and redBus acquisition in 2016, MakeMyTrip now dominates over 50% of India’s online travel market. To further strengthen their market leadership, MakeMyTrip partnered with Process9 to unlock India’s untapped non-English speaking travel market.
Why MakeMyTrip Chose Process9 as Their Strategic Localization Partner
MakeMyTrip approached Process9 with ambitious market expansion goals that required our specialized travel industry localization expertise:
Strategic Market Expansion Objectives for Process9
- Untapped Market Penetration: MakeMyTrip needed Process9 to help access India’s vast non-English speaking user base, empowered by rapid internet penetration growth and expanding travel industry opportunities
- Competitive Market Advantage: MakeMyTrip wanted Process9’s solutions to gain significant competitive advantage over other travel eCommerce providers while capturing market share from traditional offline travel service providers
- Customer Service Optimization: MakeMyTrip required Process9 to reduce customer service agent workload by addressing elementary queries that couldn’t be resolved due to language barriers on their digital platforms
Process9’s Comprehensive Travel Localization Strategy for MakeMyTrip
To address these significant market opportunities and strengthen MakeMyTrip’s industry leadership, Process9 implemented our comprehensive Mox Suite of Solutions across their entire travel ecosystem:
Process9’s Multi-Platform Localization for MakeMyTrip
- Core Platform Localization: Process9 localized MakeMyTrip’s website and mobile application in Hindi and Tamil, enabling direct access for regional language users.
- Content Marketing Localization: Process9 translated MakeMyTrip’s travel blogs into key Indian languages, providing valuable travel information to regional audiences.
- Specialized Booking Flow Optimization: Based on MakeMyTrip’s internal user behavior analysis, Process9 localized critical bus booking flows to improve conversion rates.
- Marketing Campaign Translation: Process9 localized MakeMyTrip’s TV and YouTube marketing campaigns, along with email campaigns focused on specific regional travel communities.
Exceptional Results: Impact of Localization on MakeMyTrip’s Growth
- Consistent Growth Pattern: Every quarter, MakeMyTrip maintains 30% transactions from new users and 70% from repeat customers, with Process9’s localization contributing to user acquisition and retention
- Tier 2 & 3 City Penetration: 40% of new user transactions originate from tier two and tier three cities, markets effectively opened through Process9’s regional language solutions
- Growing Market Share: Transactions from localized markets constitute approximately 12% of total transactions, showing consistent upward growth trend enabled by Process9’s localization strategy
RedBus Platform Expansion Through Languages
- Geographic Expansion: Bookings expanded from 5,000 to over 7,500 unique towns, with Process9’s localization enabling access to previously unreachable markets
- Regional Market Dominance: 36% of bookings now originate from tier two and three cities, directly attributable to Process9’s multilingual accessibility solutions
Client Success Recognition: MakeMyTrip's Testimonial for Process9
“Process Nine has been excellent in terms of service delivery and support, and helping us launch our localized products. After using their comprehensive language solutions and services and impeccable quality assurance techniques, we are now looking forward to maximize our reach across India through localization.”
– MakeMyTrip Leadership Team
Process9’s Mox Suite: Powering Travel Success
Process9’s all-in-one solution localizes travel websites, mobile apps, booking portals, customer service systems, and marketing campaigns from a unified interface
Advanced Travel System Integration
- Seamless Integration: Process9’s technology integrates with complex travel booking systems without requiring changes to backend databases, reservation systems, or payment gateways. It can hence seamlessly accommodate dynamic pricing, inventory updates, and real-time booking modifications.
- Travel Platform Compatibility: Process9’s solutions support all major travel technology platforms and booking engines, ensuring maximum compatibility across the travel industry.
- Scalable Growth Framework: Process9 provides a robust localization infrastructure to support client’s rapid expansion into new geographical markets
Strategic Market Impact
- User Base Expansion: Process9’s localization directly enhances customer’s access to previously unreachable non-English speaking markets
- Revenue Growth: Increased transaction volumes from tier 2 and 3 cities represent new revenue streams.
- Operational Efficiency: Reduced customer service workload through Process9’s multilingual platform accessibility.
- Competitive Positioning: Achieve enhanced market leadership through Process9’s comprehensive localization strategy
Process9 specializes in multilingual transformation of digital travel enterprises. Our proven success with industry leaders like MakeMyTrip demonstrates why major travel companies choose Process9 as their trusted localization partner for Indian market expansion.
Ready to unlock India’s vast regional travel markets like MakeMyTrip achieved with Process9? Contact our travel localization experts today to discover how Process9 can drive your expansion into India’s tier 2 and 3 cities through comprehensive multilingual solutions.
Check Out Our Solutions - See It To Believe It!
What We Do
Industries
Technology
About
Copyright © 2024, Process Nine Technologies Pvt. Ltd. All Rights Reserved | Sitemap