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About FMC
FMC is a leading agricultural sciences company headquartered in the USA, dedicated to advancing farming through innovative and sustainable crop protection technologies. With over 130 years of history, FMC continues to enhance productivity, profitability, and sustainability for growers worldwide. Present in 50 countries, FMC is available in over 55 languages, catering to diverse agricultural communities globally.
The Need
- Enhance relationships with Indian farmers in their native languages, by educating them about farming best practices and strategies for improving yield, profitability and sustainability.
- Strengthen FMC’s position as a leading player in the insecticides segment by increasing the adoption rate of innovative crop protection technologies among diverse farming communities.
- Ensure farmers have seamless access to product information, usage guidelines, and support services in their preferred languages
- Implement a stable, scalable, secure and robust localization solution that can grow with FMC’s expanding needs.
- Offer a comprehensive solution that covers all communication channels, including website, app, marketing collateral, notifications, and more.
- Reduce the dependency of FMC’s product & technology teams on localization efforts, allowing them to focus on core business activities.
The Answer
To seize these opportunities and reinforce its market leadership in India, FMC.com partnered with Process9 to leverage its comprehensive suite of localization solutions. The key actions taken were:
- Localization of FMC’s website and mobile app into 9 Indian languages, including Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, Punjabi, and Odia using Process9’s MoxWave and MoxVeda tools.
- Translation of marketing communication collateral to ensure consistency and cultural relevance across all customer touchpoints.
- Implementation of a robust localization architecture that met FMC’s stringent data security requirements.
- Continuous monitoring and updates to ensure the highest accuracy and relevance of the localized content.
The Impact
- Experiencing a steady rise in app downloads, indicating growing interest and adoption among users.
- Witnessing substantial growth in consumer interaction and participation, reflecting heightened interest and satisfaction.
- Achieve efficiency gains with reduced effort in managing localized properties, ensuring seamless operations.
- Attain a state of mutual satisfaction, where both FMC and its customers are delighted with the outcomes.
Client Feedback:
“Being a global organization, we understand the importance of being present in multiple languages. With Process9, we found the right balance of tech expertise and language expertise. With our apps, websites, and marcom collateral converted to 9 Indian languages through tools offered by Process9 – MoxWave and MoxVeda, we are seeing a steady growth in our app downloads as well as a healthy rise in consumer engagement. The technology is great, with an impressively high degree of accuracy. The entire process from start to go-live was quick and smooth. The architecture passed all our stringent data security checks. Continues to be a delight working with Process9 Solutions.”
About 100+ customers are satisfied with MoxVeda
All-in-one solution for localizing websites, mobile apps, transaction portals, customer service portals, and various digital properties from a single interface.
Seamlessly integrates with your systems, without making changes to backend databases, CMS, source code, design, or UX. It accommodates dynamic code and UI/UX changes.
Supports major development platforms and coding languages used to create websites and apps, offering flexibility and adaptability.
Process9 is India’s leading language technology company specializing in multilingual transformation of digital enterprises. Reach out today to know how we can enable 360 degree localization for all your internal and external digital communication channels.
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