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About Flipkart
Flipkart, founded in 2007, is India’s leading e-commerce platform. With a mission to democratize shopping in India, Flipkart offers a wide range of products, from electronics to fashion, catering to millions of users across the country.
The Need
- Solve Comprehension and Confidence Issues: Many users were not comfortable with English, which affected their shopping experience and confidence in using the platform.
- Localize App and Products: Flipkart wanted to localize its app and extensive product catalog of over 150 million products in 11 Indian languages, covering 92% of the Indian population by the languages they speak.
The Answer
To address these critical needs, Flipkart partnered with Process9 to leverage their comprehensive localization solutions. The key actions taken were:
- Localization of Flipkart’s Website and App: The platform was translated into 11 Indian languages plus English, ensuring that a significant portion of the population could access and use Flipkart in their preferred language.
- Speedy Implementation: By leveraging MoxWave, this mammoth project of millions of words was delivered in high-speed and accuracy, in a record time. The successful launches of new languages by Flipkart demonstrated the efficiency and effectiveness of the collaboration.
The Impact
Since integrating Process9’s localization solutions, Flipkart has significantly enhanced user comprehension and confidence, leading to a more inclusive and satisfying shopping experience.
- Increased Engagement: 20% customers opted for vernacular experience on flipkart during the last BIG BILLION DAY sale
- Positive User Feedback: Users have reported a better understanding of the platform and a higher level of confidence in making purchases, contributing to a more robust and loyal customer base.
“We would like to thank you and your team who had put their quality of work and led it to a successful launch further fuelling the “Flipkart Vernacular Journey”. We would also like to appreciate for all your continuous support in this journey with the successful launch of 7 Indic languages in barely 5 months, this is definitely a big feat to achieve & it would not have been possible without the massive collaboration of everyone of you out there.”
About 100+ customers are satisfied with MoxVeda
All-in-one solution for localizing websites, mobile apps, transaction portals, customer service portals, and various digital properties from a single interface.
Seamlessly integrates with your systems, without making changes to backend databases, CMS, source code, design, or UX. It accommodates dynamic code and UI/UX changes.
Supports major development platforms and coding languages used to create websites and apps, offering flexibility and adaptability.
Process9 is India’s leading language technology company specializing in multilingual transformation of digital enterprises. Reach out today to know how we can enable 360 degree localization for all your internal and external digital communication channels.
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