The Internet market accounts for a significant portion of today’s corporate growth. Everything, from a user-friendly website to excellent customer ratings of goods or services, has an influence on customers. Websites now play a larger role in producing better leads and commercial prospects than simply functioning as a business card. The responses of customers to multilingual websites and applications are a clear indicator of why you should localize your website. Localizing websites is an important tactic for helping businesses extend their audience because there are now no language boundaries on the internet. Website localization is the process of translating an existing website into another language while also making it culturally appropriate for a target audience.
According to market research published in Harvard Business Review,
- 72% of customers spend most or all of their time on websites in their own language.
- 56% of consumers believe that being able to gain information in their own language is more important than price.
- 72.4% of consumers said that they are more likely to buy a product or service when the related information is provided in their own language.
Let us look at the primary benefits of website localization in this blog.
Also Read:- Best Website Localization Strategy
Benefits of localization
Enhanced user experience
The localization of a website entails more than website translation from one language to another. It also involves modifying the content based on the cultural nuances of the target region. You can create an engaging and user-friendly experience by translating your website and taking cultural preferences into account. To accomplish this, design, layout, and content are matched to the tastes of the intended audience.
Improved SEO and visibility
Localized websites can rank higher in regional search engines by including keywords in the local languages. The authority and visibility of your content will increase as a result of backlinks and citations from other regional websites that can be attracted to locally focused websites. Because customers are more likely to engage with content that is written in their native language and cultural context, localized content is expected to lower the bounce rate.
Increased trust and credibility
Customers who speak the language of their choice are more likely to interact with localized websites. A website that is accessible to customers in their native language can quickly gain their trust. It increases your credibility while also demonstrating your commitment to catering to that specific market.
Compliance with local regulations
To run a business in any region, it is important to comply with the local laws and regulations. A localized website abides by data protection regulations, e-commerce regulations, IP rights, accessibility standards, and online advertising regulations. You can avoid legal ramifications and market entry barriers by ensuring that your localized website complies with the laws and regulations of that region.
Better conversion probability
Localized websites resonate well with native language users, increasing the likelihood of conversion. When online customers are confident that the website will meet their needs and preferences, they are more likely to make a purchase, sign up for a newsletter, or request more information on any product or service.
. By localizing websites in multiple languages, your business demonstrates a genuine understanding of local language speakers who are interested in your product or services. Having your website localized gives you an edge over your competitors when you’re trying to enter a new market.
By localizing your website, you can follow a targeted approach in your marketing efforts based on geographic regions and language markets. A localized website can help you acquire customers more efficiently by ensuring that the multilingual content is appealing to them. Localization enables better collaboration with local partners and reduces the need for in-house expertise or resources.
To summarize, the essence of website localization comes down to providing a culturally relevant experience for your native language-speaking customers. If your company wants to expand its footprint across multiple geographies, localization is a worthwhile and wise investment that can open up a wide range of opportunities for you.
What do we offer?
Process Nine’s MoxVeda can effectively translate your website without requiring any changes to the platform, database, or website code. This technology’s user-friendly design guarantees complete CSS uniformity. MoxVeda has a scalable service delivery model and it offers flexible hosting options that include unlimited bandwidth without the need to purchase new servers. The platform is compatible with every website development technology stack, content management system, development platform, and architectural style. It gives you total control over your localized website and complies with SEO standards.
Get in touch with our localization experts to schedule a demonstration of how localization can transform your website right away.