MULTILINGUAL TRANSFORMATION OF ENTERPRISES

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Growth of eCommerce in Semi-Urban and Rural India

The rural Indian and semi-urban market is like an unexplored territory that e-commerce businesses are trying to explore. This market carries an unseen potential that can benefit the e-commerce sector to a great extent. With robust marketing strategies, we can see some significant changes in the rural and semi-urban sectors.

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Localization in the Indian Marketplace

India is one of the fastest growing economies in the world. With close to 530 MN internet users, India has the world’s second largest internet user base. 80% of the local language monetizable users of India use Facebook in English driven by a negative perception of content quality. Therefore, it

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