The rural Indian and semi-urban market is like an unexplored territory that e-commerce businesses are trying to explore. This market carries an unseen potential that can benefit the e-commerce sector to a great extent. With robust marketing strategies, we can see some significant changes in the rural and semi-urban sectors.
India is one of the fastest growing economies in the world. With close to 530 MN internet users, India has the world’s second largest internet user base. 80% of the local language monetizable users of India use Facebook in English driven by a negative perception of content quality. Therefore, it
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