With the world quickly adapting to technological advances, it is now more crucial than ever for businesses to offer the best customer experiences to hold their competitive edge in the market.
Supporting customers in the language and dialect of their choice is indispensable for this, which comes true through chatbots on digital platforms, bridging the language barriers, and providing service in the customer’s native language through AI and machine learning (ML).
Customer Demand For Localized Self-Service Support
Unfortunately, global marketers judge English as the primary language for all customer interactions; however, only 10% of the Indian population is fluent in English, whereas the rest prefer to consume content in their local language.
The non-customized traditional approach to reaching your customers through emails and telephones is challenged by the interactive and engaging dynamic of chatbots.
Around 60% of millennials demand instant digital connections to stay updated for consumer purchases. Along with them, the middle-class Indians are a potential pool of customers that can be channeled into potential customers by situationally appropriate language responses.
The Rise Of Chatbots
The prime advantage of chatbots is providing answers even in emergencies or after-hours, even for businesses that are not open 24-hours, saving up to 2.5 billion hours of human work time.
The popularity of chatbots lies in their ability to solve communication barriers inexpensively to allow customers to converse with high-grade quality virtual assistants in their local languages without any discrepancies.
Their ability to understand hundreds of different languages and respond efficiently makes them an indispensable tool for businesses that wish to expand in the Indian market.
Gartner statistics forecast that by 2022, 70% of all office workers will interact with chatbots daily. Since the training for a chatbot happens easier and faster than for a human, it has smoothly replaced the need for human conveyors.
The Need For Localizing Your Chatbot In Indian Languages
Multilingual chatbots help companies by offering support in native languages. Customer service on a large scale is made harder by communication barriers. Customers dislike having to wait for information and problems with connectivity.
It also cuts down the cost of companies hiring language translators and native speakers to connect with the local customer base. Chatbots enhance efficiency when dealing with customer issues.
Diversity abounds in India. The more efficiently the chatbot can serve its customers in various languages, the more the customer base is increased in the T2 and T3 cities, the growing hubs for online engagement and spending by understanding your customers’ local language.
- Statistics show that in recent years twice as many customers wanted to engage with chatbots as before
- About 74% of the participants preferred to ask questions via a chatbot
- It was easier to work without a human agent for 65% of the people,
- 48% of users prefer using chatbots to resolve issues.
A chatbot that offers services in various languages is essential when you have a localized website. By offering such services, your company will have an advantage over competitors. The most popular Indian languages in the area your business functions in should be your priority.
Supporting Your Localization Dream
Companies are growing, and the demand for chatbots is also increasing. Some companies are not able to respond to queries in native languages. This is when the expertise of Process9 comes into play. The company works on localizing websites for over 40 languages and effectively bridges the gap between English and religious languages.
Utilize our localization technology at Process9 to cut down business costs and improve retention. Although the age and income of a consumer traditionally drove the Indian market, now access to localized digital sources influences consumer choices, the more localized a business platform, the more likely it is to attract customer loyalty.
Achieve effective localization in the Indian market by bridging the English and regional languages gap with Process9’s platform with over 40+ regional languages to access the same information.