“Communication—the human connection—is the key to personal and career success.”
~ Paul J. Meyer (Management & Leadership Evangelist)
Innovation in technology changes all industries, and the translation sector is no different. Service providers today are in a better position to provide quality localization and translation services. Each development facilitates personalized, efficient, accurate, and targeted localization. Translation from one language to another has become easier today, and this evolved from being a person-to-person and business-to-business endeavour to a country-to-country solution. Today, translations have become a tool for business communications for customers located in other parts of the world.
Technology facilitates the automation of translation services providing localization with respect for different cultures. Subsequently, the companies can reach the targeted market faster with better response to the customer’s needs. Read on to find out why you need to localize your digital content.
Quick availability of information
Search engines today have a bigger reach than ever before, with the companies gaining comprehensive information regarding the target customers right to the lowest degree. Social media further improves access to various nuanced details regarding the market targeted. This considers the related cultural beliefs, geographical location, slang, and vocabulary of the region.
Easy-to-use digital dictionaries
Innovative technology is all about speed, and online dictionaries find words you want fast. Translators can find word alternatives or synonyms in local languages quickly. This takes less than a few minutes and not the months or days it used to take before.
Improved collaboration with cloud
Today, information exchange has turned dynamic, and speed is a huge requirement because delays in service or product launch can make a massive difference to your business. The service providers offer in-context review features, allowing linguists, translators, clients, and quality assessors to participate in projects to create content quickly.
Translators gain immensely from the Computer-Aided Transcription (CAT) system and today’s technology development facilitates its integration with Machine Learning and Artificial Intelligence. Such integration improves both the efficiency and functionality of CAT along with the translation quality. Artificial Intelligence (AI) brings a host of helpful features, like voice recognition, optical character recognition (OCR), sentiment analysis, and speech synthesis.
Increased security with Single Sign-on (SSO)
Today, cloud services integrate both SSO and role-based authorization, and this improves the security aspects. The various authentication tools ensure limited data access to select, few individuals ensuring the security of newly translated material and confidential data of clients. This way, any unauthorized person cannot access secure information.
Increased career scope with technology use
The localization sector is integrating newer technologies to increase its scope and capabilities. This demands a better skill set and certification from reviewers, translators, and linguists. Knowledge of ML, AL, and web design and other software leads to career advancement and better prospects.
Benefits of technology advancements for localization
Deep machine knowledge and Artificial Intelligence brings huge improvements to machine translation. Algorithms have taken over the erstwhile manual processes, making things faster with better results. Language translation is easier with machine learning, and this sounds more natural to appeal to the audience. The early machine translation versions were not accurate to include the short word forms, so used whole words like ‘who is’ and ‘it is.’ Today, algorithms can translate languages to include such nuances by using the accepted short forms, and it sounds natural.
New localization and translation software greatly reduce the cost of website localization, and small companies find it easier to do this in-house. Technology speeds up the website localization process and reduces the costs significantly. Localization brings fantastic translation innovations through the integration of technology.