Archive

Importance Of Inculcating Local Subtleties

Enormous brands are realizing the importance of inculcating local and regional subtleties in their apps, branding, marketing campaigns, advertising. For example, last October, in a video that turned into a web sensation on the internet, a customer at a KFC store in Bengaluru was seen requesting a representative to play

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Realize Your Business’s True Potential Through Localization

The Digital India campaign, first launched in 2015, aimed to digitize several day-to-day transactions, thus bringing about a new age in the nation’s financial sector. This brought about a new set of challenges, created by an incomplete understanding of the internet made further difficult by language barriers.  The Need For

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Last Mile Connectivity For The Indian Banking Industry

If you have caught yourself singing along to “Paytm Karo” or the official “Digital India” song, you have successfully participated in empowering thousands of people from all over the country. India is known to have a complex mixed economy and several socio-cultural reasons affecting it from time to time.  We

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Is Digital India building Bharat or destroying it?

Internet and mobile adoption is transforming the country in a big way. Sundar (name changed) an office boy lives 12 km from his office, takes a local bus to and from office every day. The 35-40 minute journey is his time for entertainment. He watches videos or does Tiktok, Helo,

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