Make for India

Today, internet in India, unfortunately, isn’t designed for India. Most importantly, it doesn’t speak a language that India understands. It is for most part in English – hence reaching a meagre 12-15% of the country. Consumer internet businesses are now realizing this folly, and are joining the localization bandwagon. However, they’re faced with a number … Continue reading “Make for India”

ऑफिस और रजिस्टर

रात की नींद खोते हैं, भोर के ख्वाब खोते हैं घर में सब लोग सोते हैं, अकेले हम ही उठते हैं. हरारत और थकावट है मगर इस आपाधापी में, हमारे पांव बढ़ते हैं मिसालें रोज गढ़ते हैं. कभी शरबत मचलता था, मगर अब चाय इठलाती सुबह ऑफिस की हड़बड़ में, नहीं कम्बख्त पी जाती. है … Continue reading “ऑफिस और रजिस्टर”

Scaling Up to Add 1 Billion New Customers

Over 85% people in India do not speak English. That adds up to 1 billion people. Whatever product or service that you may be selling, you need to communicate to your customers in their language. Without localization or globalization whatever you may call it, you cannot scale up your reach beyond English literate customers. No … Continue reading “Scaling Up to Add 1 Billion New Customers”