Make for India

Today, internet in India, unfortunately, isn’t designed for India. Most importantly, it doesn’t speak a language that India understands. It is for most part in English – hence reaching a meagre 12-15% of the country. Consumer internet businesses are now realizing this folly, and are joining the localization bandwagon. However, they’re faced with a number … Continue reading “Make for India”

Scaling Up to Add 1 Billion New Customers

Over 85% people in India do not speak English. That adds up to 1 billion people. Whatever product or service that you may be selling, you need to communicate to your customers in their language. Without localization or globalization whatever you may call it, you cannot scale up your reach beyond English literate customers. No … Continue reading “Scaling Up to Add 1 Billion New Customers”

The Mystery of the Internet

Last Sunday, an aged relative who lives in a remote area in Delhi called out of the blue. While I was pleasantly surprised to hear his voice, he called with a request that was both amusing and appalling. He said that he had asked his granddaughter to pay his electricity bill for the month ‘on … Continue reading “The Mystery of the Internet”