Make for India

Today, internet in India, unfortunately, isn’t designed for India. Most importantly, it doesn’t speak a language that India understands. It is for most part in English – hence reaching a meagre 12-15% of the country. Consumer internet businesses are now realizing this folly, and are joining the localization bandwagon. However, they’re faced with a number … Continue reading “Make for India”

Simplified Translations : The first step to successful localization

Smartphones! Devices that have transformed the way we communicate in our everyday lives. They have enabled us to access almost any type of content on mobile, and with most smartphones we can do banking, shopping, food delivery, documentation; ALL on-the-go. The tasks have become much easier and mobile devices are continuously upgrading their “UX” to enable us to use these features. … Continue reading “Simplified Translations : The first step to successful localization”

Let Indian languages be the languages of Commerce in India

Our PM Shri Modi recently made a very significant statement that “Hindi should become the language of the markets”. The same should be true for other Indian languages such as Tamil, Marathi and a dozen others. This can have far reaching consequences. In a country of 1.3 billion, a mere 15% are English literate, yet … Continue reading “Let Indian languages be the languages of Commerce in India”

Scaling Up to Add 1 Billion New Customers

Over 85% people in India do not speak English. That adds up to 1 billion people. Whatever product or service that you may be selling, you need to communicate to your customers in their language. Without localization or globalization whatever you may call it, you cannot scale up your reach beyond English literate customers. No … Continue reading “Scaling Up to Add 1 Billion New Customers”

The Mystery of the Internet

Last Sunday, an aged relative who lives in a remote area in Delhi called out of the blue. While I was pleasantly surprised to hear his voice, he called with a request that was both amusing and appalling. He said that he had asked his granddaughter to pay his electricity bill for the month ‘on … Continue reading “The Mystery of the Internet”