Is Digital India building Bharat or destroying it?

Internet and mobile adoption is transforming the country in a big way. Sundar (name changed) an office boy lives 12 km from his office, takes a local bus to and from office every day. The 35-40 minute journey is his time for entertainment. He watches videos or does Tiktok, Helo, Sharechat, Youtube, reads jokes, looks … Continue reading “Is Digital India building Bharat or destroying it?”

MOX Gateway Records 500 Million Page Views in Local Languages in May 2019!

MOX Gateway, the localization platform of  Process9, reached a milestone of delivering over 500 million page views last month in Indian languages such as Hindi, Marathi and Kannada. The cloud based platform, that is currently serving multilingual versions of over 25 leading Internet and non-Internet companies in India recorded its highest ever usage in May, … Continue reading “MOX Gateway Records 500 Million Page Views in Local Languages in May 2019!”

Make for India

Today, internet in India, unfortunately, isn’t designed for India. Most importantly, it doesn’t speak a language that India understands. It is for most part in English – hence reaching a meagre 12-15% of the country. Consumer internet businesses are now realizing this folly, and are joining the localization bandwagon. However, they’re faced with a number … Continue reading “Make for India”

Let Indian languages be the languages of Commerce in India

Our PM Shri Modi recently made a very significant statement that “Hindi should become the language of the markets”. The same should be true for other Indian languages such as Tamil, Marathi and a dozen others. This can have far reaching consequences. In a country of 1.3 billion, a mere 15% are English literate, yet … Continue reading “Let Indian languages be the languages of Commerce in India”

Scaling Up to Add 1 Billion New Customers

Over 85% people in India do not speak English. That adds up to 1 billion people. Whatever product or service that you may be selling, you need to communicate to your customers in their language. Without localization or globalization whatever you may call it, you cannot scale up your reach beyond English literate customers. No … Continue reading “Scaling Up to Add 1 Billion New Customers”

The Mystery of the Internet

Last Sunday, an aged relative who lives in a remote area in Delhi called out of the blue. While I was pleasantly surprised to hear his voice, he called with a request that was both amusing and appalling. He said that he had asked his granddaughter to pay his electricity bill for the month ‘on … Continue reading “The Mystery of the Internet”