4Q Approach for Customer Acquisition in Bharat

The next big poster child for all businesses – domestic and global alike, isn’t India, it’s “Bharat”. What is Bharat, Who is Bharat, How is Bharat different from India? Everyone’s trying to come up with answers.   Bharat maybe be one in heart and spirit. But it’s certainly not one market. It’s quite like a … Continue reading “4Q Approach for Customer Acquisition in Bharat”

Localization – The Time Is Now

There is no debate that local languages dominate the hearts and minds of India. Whether it’s how we consume our news, movies, or entertainment, local languages have always trumped English. Dainik Jagran still holds the number one position in newspapers based on circulation and Star Sports Hindi was the most viewed TV channel in 2019. … Continue reading “Localization – The Time Is Now”

Scaling Up to Add 1 Billion New Customers

Over 85% people in India do not speak English. That adds up to 1 billion people. Whatever product or service that you may be selling, you need to communicate to your customers in their language. Without localization or globalization whatever you may call it, you cannot scale up your reach beyond English literate customers. No … Continue reading “Scaling Up to Add 1 Billion New Customers”

Financing The New Age Infrastructure

Last weekend, during my morning walk, a smart gentleman, in fact an entrepreneur, was talking to me about the role of Banks and FIs in creating infrastructure in India. I said that VCs and angel investors are performing the same role today. They’re in fact doing a better job by participating in the risk unlike … Continue reading “Financing The New Age Infrastructure”