Make for India

Today, internet in India, unfortunately, isn’t designed for India. Most importantly, it doesn’t speak a language that India understands. It is for most part in English – hence reaching a meagre 12-15% of the country. Consumer internet businesses are now realizing this folly, and are joining the localization bandwagon. However, they’re faced with a number … Continue reading “Make for India”

Simplified Translations : The first step to successful localization

Smartphones! Devices that have transformed the way we communicate in our everyday lives. They have enabled us to access almost any type of content on mobile, and with most smartphones we can do banking, shopping, food delivery, documentation; ALL on-the-go. The tasks have become much easier and mobile devices are continuously upgrading their “UX” to enable us to use these features. … Continue reading “Simplified Translations : The first step to successful localization”

Relearning Hindi

Most of us study Hindi at school, the क ख ग ,  संज्ञा, विशेषण, विलोम  and मुहावरे , which are mugged up just before an exam and forgotten the second we hand in our answer sheets. When we came to designing the MOX Keypad, not only did we have to revisit all the forgotten lessons, … Continue reading “Relearning Hindi”

Scaling Up to Add 1 Billion New Customers

Over 85% people in India do not speak English. That adds up to 1 billion people. Whatever product or service that you may be selling, you need to communicate to your customers in their language. Without localization or globalization whatever you may call it, you cannot scale up your reach beyond English literate customers. No … Continue reading “Scaling Up to Add 1 Billion New Customers”

The Mystery of the Internet

Last Sunday, an aged relative who lives in a remote area in Delhi called out of the blue. While I was pleasantly surprised to hear his voice, he called with a request that was both amusing and appalling. He said that he had asked his granddaughter to pay his electricity bill for the month ‘on … Continue reading “The Mystery of the Internet”

Financing The New Age Infrastructure

Last weekend, during my morning walk, a smart gentleman, in fact an entrepreneur, was talking to me about the role of Banks and FIs in creating infrastructure in India. I said that VCs and angel investors are performing the same role today. They’re in fact doing a better job by participating in the risk unlike … Continue reading “Financing The New Age Infrastructure”

The A-Z of Localization with MOX

A API MOX is available as an API B Business critical To succeed in India, localization is business criticial – you need to localize today! C Cloud-based The MOX API is on AWS Singapore – easy to access and highly scalable D Devices MOX isn’t just for websites and apps, we also sit on mobile … Continue reading “The A-Z of Localization with MOX”