Smartphones! Devices that have transformed the way we communicate in our everyday lives. They have enabled us to access almost any type of content on mobile, and with most smartphones we can do banking, shopping, food delivery, documentation; ALL on-the-go. The tasks have become much easier and mobile devices are continuously upgrading their “UX” to enable us to use these features.
Amongst all this, the multi-lingual feature on smartphones has been very much compromised and overlooked. As a larger population in India is now switching to smartphones, they will require localized mobile devices to effectively use all the smartphone features. Govt of India is stepping up it’s policy position on local language compliance of devices as a part of Digital India initiative. While many of the mobile manufacturers are already supporting few Indian languages, 90% of the Indian population can be covered by offering 11 languages on devices.
A billion people in India don’t speak English, and businesses putting in efforts to win them over as their customers will require localization. With the use of obsolete technologies, localization can become a challenging task. Smartphone users are looking for ease of usage while managing these devices in their own languages. Phones offering ease of use in local languages will quickly score over those that don’t.
Mobile phones, these days, are marketed and manufactured with “Great UX”as their USPs. But most of the users still face major challenging issues in operating these devices in their language. Something which needs to be addressed urgently.
There exist immediate opportunities for phone device manufacturers to enhance their user experience:
- Focus on simplification and standardization
- Quickly add the missing languages
- Easy to use Keypad in Indian languages
Lack of standardization and simplified translations turn out to be the biggest problems faced by users in localized smartphones. Offering a simplified language to the users with standardized terminologies will have both short and long term impact on the businesses in India.