Make for India

Today, internet in India, unfortunately, isn’t designed for India. Most importantly, it doesn’t speak a language that India understands. It is for most part in English – hence reaching a meagre 12-15% of the country. Consumer internet businesses are now realizing this folly, and are joining the localization bandwagon. However, they’re faced with a number … Continue reading “Make for India”

In God We Trust –Everyone Else Pays Cash

We have all seen ‘In god we trust, everyone else to pay cash’ signs at many mom n pop shops and small merchants. We also know that India trusts Bank Notes issued by Govt/RBI and also the Banks with their money. Demonetization is a good move and could bring some of the intended results. However, … Continue reading “In God We Trust –Everyone Else Pays Cash”

Demonetization of high value currency notes in India is a big boost for Digital India

It is time for a customized strategy to address Tier 3,4,5 geographies to capture 80-100 million new users in India. Demonetization of high value currency notes in India will provide a big boost for Digital India. Reduction in cash transactions will help multiply digital and plastic transactions such as cheques, credit card and mobile wallets. … Continue reading “Demonetization of high value currency notes in India is a big boost for Digital India”

Because You’re worth it!

As the pictures say, Process Nine launched its exclusive range of promotional T-shirts, as a token of appreciation. A little back, we did a contest #Slogansaga which received 100s of active participations, exciting slogan entries, fun giveaways, parties and Finally The Photoshoot! “I won’t be impressed with Technology until it speaks my language” We believe in this, and are … Continue reading “Because You’re worth it!”

Desi Email Addresses to be the new #Trend

American tech giants Google, Microsoft and homegrown providers like Rediff could soon be signing you up for email addresses in the desi language of your choice. At a meeting convened last month, the government asked email service providers to enable users to sign up for addresses in local languages, starting with Hindi. This is in … Continue reading “Desi Email Addresses to be the new #Trend”

Smartphone Shipments In India Crossed The 100 Million Mark in year 2015 – IDC

According to IDC, Quarterly Mobile Phone Tracker, 25.6 million smartphones were shipped in India in CY 2015 Q4 up by 15.4 percent from 22.2 million units for the same period last year. But, similar to last year, smartphone shipments saw a sequential decline in the last quarter of the year. The full calendar year 2015 grew 28.8 percent … Continue reading “Smartphone Shipments In India Crossed The 100 Million Mark in year 2015 – IDC”

ऑफिस और रजिस्टर

रात की नींद खोते हैं, भोर के ख्वाब खोते हैं घर में सब लोग सोते हैं, अकेले हम ही उठते हैं. हरारत और थकावट है मगर इस आपाधापी में, हमारे पांव बढ़ते हैं मिसालें रोज गढ़ते हैं. कभी शरबत मचलता था, मगर अब चाय इठलाती सुबह ऑफिस की हड़बड़ में, नहीं कम्बख्त पी जाती. है … Continue reading “ऑफिस और रजिस्टर”

Let Indian languages be the languages of Commerce in India

Our PM Shri Modi recently made a very significant statement that “Hindi should become the language of the markets”. The same should be true for other Indian languages such as Tamil, Marathi and a dozen others. This can have far reaching consequences. In a country of 1.3 billion, a mere 15% are English literate, yet … Continue reading “Let Indian languages be the languages of Commerce in India”

Relearning Hindi

Most of us study Hindi at school, the क ख ग ,  संज्ञा, विशेषण, विलोम  and मुहावरे , which are mugged up just before an exam and forgotten the second we hand in our answer sheets. When we came to designing the MOX Keypad, not only did we have to revisit all the forgotten lessons, … Continue reading “Relearning Hindi”

Scaling Up to Add 1 Billion New Customers

Over 85% people in India do not speak English. That adds up to 1 billion people. Whatever product or service that you may be selling, you need to communicate to your customers in their language. Without localization or globalization whatever you may call it, you cannot scale up your reach beyond English literate customers. No … Continue reading “Scaling Up to Add 1 Billion New Customers”